For RadioShack, marketing = cycling team

Fort Worth-based RadioShack, which now wants to be known simply as “The Shack,” is unveiling its new marketing campaign today in New York, and Velonews says Lance Armstrong and the cycling team are expected to be a big part of it.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s